@font-face { font-family: "Franks"; src: url("../fonts/Franks-Regular.otf") format("opentype"); font-display: swap; }
@font-face { font-family: "GetShow"; src: url("../fonts/Get Show.ttf") format("truetype"); font-display: swap; }
@font-face { font-family: "Gravity"; src: url("../fonts/Gravity-Regular.otf") format("opentype"); font-display: swap; }

:root {
  --pink: #ca57a5;
  --dark: #363633;
  --grey: #f0f0ef;
  --text: #363633;
  --muted: #6e6e69;
  --white: #ffffff;
  --max: 1160px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; font-family: "Gravity", "Helvetica Neue", Arial, sans-serif; color: var(--text); background: var(--white); font-size: 17px; line-height: 1.65; }
img { max-width: 100%; display: block; }
a { color: inherit; }

h1, h2, h3 { font-family: "Franks", "Helvetica Neue", Arial, sans-serif; font-weight: normal; letter-spacing: .02em; line-height: 1.15; margin: 0 0 .5em; }
h1 { font-size: clamp(2.2rem, 5vw, 3.6rem); }
h2 { font-size: clamp(1.8rem, 3.6vw, 2.6rem); }
h3 { font-size: 1.45rem; }
.script { font-family: "GetShow", cursive; color: var(--pink); font-size: 1.6em; line-height: 1; letter-spacing: 0; }
.eyebrow { text-transform: uppercase; letter-spacing: .18em; font-size: .78rem; color: var(--pink); margin-bottom: .6rem; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }
section { padding: 88px 0; }
.grey { background: var(--grey); }
.dark { background: var(--dark); color: var(--white); }
.lead { font-size: 1.2rem; max-width: 760px; }
.center { text-align: center; }
.center .lead { margin-left: auto; margin-right: auto; }

/* Header */
header.site { position: sticky; top: 0; z-index: 10; background: rgba(255,255,255,.96); border-bottom: 1px solid #e6e6e3; }
header.site .wrap { display: flex; align-items: center; justify-content: space-between; height: 76px; }
header.site .logo img { height: 52px; width: auto; }
nav.main { display: flex; gap: 28px; }
nav.main a { text-decoration: none; text-transform: uppercase; letter-spacing: .12em; font-size: .8rem; padding: 6px 0; border-bottom: 2px solid transparent; }
nav.main a:hover, nav.main a.active { border-color: var(--pink); }
.menu-toggle { display: none; background: none; border: 0; font-size: 1.6rem; cursor: pointer; color: var(--dark); }

/* Hero */
.hero { position: relative; min-height: min(78vh, 720px); display: flex; align-items: flex-end; color: var(--white); background: var(--dark) center/cover no-repeat; }
.hero::before { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(54,54,51,.15) 0%, rgba(54,54,51,.75) 100%); }
.hero .wrap { position: relative; padding-bottom: 72px; width: 100%; }
.hero p { font-size: 1.25rem; max-width: 640px; }
.badge { display: inline-block; border: 1px solid rgba(255,255,255,.7); padding: 6px 14px; text-transform: uppercase; letter-spacing: .2em; font-size: .75rem; margin-bottom: 18px; }

/* Buttons */
.btn { display: inline-block; text-decoration: none; background: var(--pink); color: var(--white); padding: 14px 28px; text-transform: uppercase; letter-spacing: .14em; font-size: .8rem; border: 2px solid var(--pink); transition: .2s; }
.btn:hover { background: transparent; color: var(--pink); }
.btn.ghost { background: transparent; color: var(--white); border-color: var(--white); }
.btn.ghost:hover { background: var(--white); color: var(--dark); }

/* Kacheln */
.tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 40px; }
.tile { text-align: left; position: relative; display: flex; flex-direction: column; justify-content: flex-end; min-height: 420px; padding: 32px; color: var(--white); text-decoration: none; background: var(--dark) center/cover no-repeat; overflow: hidden; }
.tile::before { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(54,54,51,.1), rgba(54,54,51,.85)); transition: .3s; }
.tile:hover::before { background: linear-gradient(180deg, rgba(202,87,165,.25), rgba(54,54,51,.9)); }
.tile > * { position: relative; }
.tile .tag { text-transform: uppercase; letter-spacing: .18em; font-size: .72rem; color: #f3c9e5; }
.tile h3 { font-size: 1.8rem; margin: 6px 0 10px; }
.tile .more { margin-top: 14px; font-size: .8rem; text-transform: uppercase; letter-spacing: .14em; }
.tile.plain { background: var(--pink); }

/* Zweispaltig */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.split img { width: 100%; height: 100%; max-height: 560px; object-fit: cover; }

/* Leistungen */
.services { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 28px; margin-top: 36px; }
.service { background: var(--white); padding: 28px; border-top: 3px solid var(--pink); }
.dark .service { background: #42423f; }
.service h3 { font-size: 1.25rem; }
.service p { margin: 0; }

/* Marken */
.brands { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 28px; margin-top: 36px; }
.brand { background: var(--white); padding: 32px 28px; border: 1px solid #e6e6e3; }
.brand .brand-logo { height: 90px; display: flex; align-items: center; margin-bottom: 18px; }
.brand .brand-logo img { max-height: 90px; max-width: 200px; width: auto; }
.brand .brand-logo span { font-family: "Franks", sans-serif; font-size: 1.6rem; }
.brand .region { font-size: .78rem; text-transform: uppercase; letter-spacing: .14em; color: var(--pink); margin-top: 14px; }
.brandlist { columns: 3 220px; column-gap: 32px; list-style: none; padding: 0; margin: 24px 0 0; }
.brandlist li { padding: 6px 0; border-bottom: 1px solid #e0e0dc; break-inside: avoid; }

/* Galerie */
.gallery { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; margin-top: 36px; }
.gallery img { width: 100%; aspect-ratio: 3/4; object-fit: cover; }

/* Facts */
.facts { display: flex; flex-wrap: wrap; gap: 14px; margin: 24px 0; padding: 0; list-style: none; }
.facts li { background: var(--white); border: 1px solid var(--pink); color: var(--dark); padding: 10px 18px; border-radius: 40px; font-size: .95rem; }
.facts li::before { content: "♥ "; color: var(--pink); }

/* Team */
.team { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; margin-top: 36px; }
.person h3 { margin-bottom: .2em; }
.person .role { color: var(--pink); text-transform: uppercase; letter-spacing: .12em; font-size: .78rem; margin-bottom: 12px; }

/* Kontakt */
.contact { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 28px; }
.contact a { text-decoration: none; border-bottom: 1px solid var(--pink); }

/* Footer */
footer.site { background: var(--dark); color: #d9d9d4; padding: 56px 0 32px; font-size: .92rem; }
footer.site .cols { display: grid; grid-template-columns: 1.2fr 1fr 1fr 1fr; gap: 32px; }
footer.site img { height: 70px; width: auto; margin-bottom: 14px; }
footer.site h4 { font-family: "Franks", sans-serif; font-weight: normal; color: var(--white); letter-spacing: .06em; margin: 0 0 10px; }
footer.site a { text-decoration: none; }
footer.site a:hover { color: var(--white); }
footer.site .legal { border-top: 1px solid #4b4b47; margin-top: 40px; padding-top: 20px; display: flex; gap: 24px; flex-wrap: wrap; }

/* Mobil */
@media (max-width: 860px) {
  section { padding: 64px 0; }
  .tiles, .split, .team, footer.site .cols { grid-template-columns: 1fr; }
  .gallery { grid-template-columns: repeat(2, 1fr); }
  .tile { min-height: 320px; }
  .menu-toggle { display: block; }
  nav.main { display: none; position: absolute; top: 76px; left: 0; right: 0; background: var(--white); flex-direction: column; gap: 0; padding: 10px 24px 20px; border-bottom: 1px solid #e6e6e3; }
  nav.main.open { display: flex; }
  nav.main a { padding: 12px 0; }
  header.site .logo img { height: 44px; }
}

/* Anthrazit-Look: Header dunkel, Logo weiß */
header.site { background: rgba(54,54,51,.97); border-bottom: 0; }
header.site nav.main a { color: var(--white); }
.menu-toggle { color: var(--white); }
@media (max-width: 860px) { nav.main { background: var(--dark); } }

/* Startseite: dunkle Collage */
.hero-collage { background: var(--dark); color: var(--white); padding: 64px 0 80px; }
.hero-collage .wrap { display: grid; grid-template-columns: 1fr 1.2fr; gap: 48px; align-items: center; }
.hero-collage .script { font-size: 2.4rem; margin: 0 0 14px; }
.hero-collage p { font-size: 1.15rem; }
.hc-btns { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 24px; }
.hc-imgs { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 12px; }
.hc-imgs img { width: 100%; aspect-ratio: 2/3; object-fit: cover; }
.hc-imgs img:nth-child(2) { transform: translateY(32px); }
@media (max-width: 860px) { .hero-collage .wrap { grid-template-columns: 1fr; } .hc-imgs img:nth-child(2) { transform: none; } }

/* Logowand */
.logowall { display: grid; grid-template-columns: repeat(auto-fill, minmax(170px, 1fr)); gap: 14px; margin-top: 24px; }
.lw-item { height: 110px; display: flex; align-items: center; justify-content: center; padding: 18px 22px; background: var(--white); border: 1px solid #e6e6e3; transition: .2s; }
.lw-item img { max-height: 54px; max-width: 100%; width: auto; filter: grayscale(1); opacity: .85; transition: .2s; }
.lw-item span { font-family: "Franks", sans-serif; font-size: 1.35rem; letter-spacing: .06em; text-transform: uppercase; }
.lw-item:hover { border-color: var(--pink); }
.lw-item:hover img { filter: none; opacity: 1; }
header.site .logo img { height: 62px; }

/* Händler-Pakete */
.packages { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 36px; }
.package { border: 1.5px solid var(--dark); padding: 28px; display: flex; flex-direction: column; background: var(--white); }
.package.hi { border-color: var(--pink); background: #f6e6ef; }
.package .tag { text-transform: uppercase; letter-spacing: .14em; font-size: .72rem; color: var(--pink); }
.package h3 { font-size: 1.3rem; margin: 4px 0 12px; }
.package ul { list-style: none; padding: 0; margin: 0 0 18px; flex: 1; font-size: .95rem; line-height: 1.7; }
.package li::before { content: "♥ "; color: var(--pink); font-size: .7em; }
.package .price { font-size: 1.6rem; border-top: 1px solid var(--dark); padding-top: 10px; }
.package .price small { font-size: .75rem; text-transform: uppercase; }
.package .price-order { color: var(--pink); font-size: .9rem; margin-top: 4px; }
.star { color: var(--pink); }
.discount { margin-top: 28px; background: var(--dark); color: var(--white); text-align: center; padding: 28px 24px; }
.discount .big { font-size: 2.6rem; color: var(--pink); }
.discount p { margin: 6px 0 0; text-transform: uppercase; letter-spacing: .06em; }
.discount .small { font-size: .78rem; color: var(--pink); }
.btn.outline { background: transparent; color: var(--pink); }
.btn.outline:hover { background: var(--pink); color: var(--white); }
@media (max-width: 900px) { .packages { grid-template-columns: 1fr; } }

/* Kontakt wie Visitenkarte */
.vcard { line-height: 1.7; }
.vcard strong { font-weight: 600; }
.vcard .k { display: inline-block; width: 1.4em; color: var(--pink); font-weight: 600; }
footer.site .vcard + .vcard { margin-top: 14px; }
.hero .location { display: inline-block; background: var(--pink); color: var(--white); font-size: 1.05rem; letter-spacing: .14em; text-transform: uppercase; padding: 10px 18px; margin: 4px 0 14px; }
.trio { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 10px; }
.trio img { width: 100%; aspect-ratio: 2/3; object-fit: cover; max-height: none; }
.trio img:nth-child(2) { transform: translateY(24px); }
.tile.milky { background-position: center 20%; }
.tile.milky::before { background: linear-gradient(180deg, rgba(255,255,255,.45) 0%, rgba(255,255,255,.25) 40%, rgba(54,54,51,.85) 100%); }
.tile.milky:hover::before { background: linear-gradient(180deg, rgba(255,255,255,.3) 0%, rgba(202,87,165,.25) 40%, rgba(54,54,51,.9) 100%); }
.tile p { min-height: 6.8em; margin: 0; }
.insta { background: var(--grey); }
.insta-grid { display: grid; grid-template-columns: 1.6fr 1fr; gap: 48px; align-items: center; }
.qr { text-align: center; }
.qr img { width: 220px; height: 220px; margin: 0 auto 12px; background: var(--white); padding: 14px; border: 2px solid var(--pink); }
.qr span { text-transform: uppercase; letter-spacing: .16em; font-size: .78rem; color: var(--pink); }
@media (max-width: 860px) { .insta-grid { grid-template-columns: 1fr; } }
.hero-logo { height: 150px; width: auto; margin-bottom: 22px; opacity: .95; }
@media (max-width: 860px) { .hero-logo { height: 110px; } }
.hero-logo { position: absolute; right: 24px; bottom: 72px; height: 96px; margin: 0; opacity: .9; }
@media (max-width: 860px) { .hero-logo { position: static; height: 70px; margin-bottom: 16px; } }
.hero .wrap:has(.hero-logo-box) { display: flex; justify-content: space-between; align-items: stretch; gap: 40px; }
.hero-logo-box { flex: 0 0 260px; display: flex; }
.hero-logo-box img { width: 100%; height: 100%; object-fit: contain; object-position: right center; opacity: .92; }
@media (max-width: 860px) { .hero .wrap:has(.hero-logo-box) { flex-direction: column-reverse; gap: 16px; } .hero-logo-box { flex-basis: auto; height: 90px; } .hero-logo-box img { object-position: left center; } }
.hero-logo-box { position: relative; }
.hero-logo-box img { position: absolute; inset: 0; }
@media (max-width: 860px) { .hero-logo-box img { position: static; } }
/* Product Strategy Header: verschwommenes Magenta mit Skizze */
.hero.strategy { background: radial-gradient(ellipse at 20% 30%, rgba(233,120,190,.9), transparent 55%), radial-gradient(ellipse at 75% 70%, rgba(150,40,110,.85), transparent 60%), linear-gradient(135deg, #ca57a5 0%, #8e3a78 55%, #363633 100%); overflow: hidden; }
.hero.strategy::before { background: rgba(54,54,51,.18); backdrop-filter: blur(2px); }
.hero.strategy .sketch { position: absolute; left: 50%; top: 50%; transform: translate(-50%, -52%); width: min(560px, 46vw); opacity: .55; filter: drop-shadow(0 0 6px rgba(255,255,255,.25)); pointer-events: none; }
@media (max-width: 860px) { .hero.strategy .sketch { width: 80vw; opacity: .3; top: 38%; } }
.hero.strategy { min-height: 860px; }
.hero.strategy .sketch { left: max(24px, calc(50% - 556px)); top: 70px; transform: none; width: 440px; opacity: .6; }
@media (max-width: 860px) { .hero.strategy { min-height: 640px; } .hero.strategy .sketch { width: 80vw; top: 40px; } }
.hero.strategy .sketch { left: 50%; transform: translateX(-50%); top: 70px; width: 600px; opacity: .65; }
.hero.strategy { min-height: min(78vh, 720px); }
.hero.strategy .sketch { left: 50%; top: 50%; transform: translate(-50%, -52%); width: min(560px, 46vw); opacity: .55; }
@media (max-width: 860px) { .hero.strategy { min-height: min(78vh, 720px); } .hero.strategy .sketch { width: 80vw; opacity: .3; top: 38%; } }
/* Product Strategy Seite */
.center-facts { justify-content: center; }
.pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 40px; }
.pillar { background: #42423f; padding: 34px 30px; border-top: 3px solid var(--pink); }
.pillar .ig { width: 44px; height: 44px; color: var(--pink); margin-bottom: 14px; }
.pillar ul { list-style: none; padding: 0; margin: 0; }
.pillar li { padding: 7px 0 7px 22px; position: relative; border-bottom: 1px solid #55554f; font-size: .97rem; }
.pillar li::before { content: "♥"; color: var(--pink); position: absolute; left: 0; font-size: .8rem; top: 9px; }
.insta-first { background: linear-gradient(135deg, #ca57a5, #8e3a78); color: var(--white); }
.insta-first .eyebrow { color: #f7d3ea; }
.ig-big { text-align: center; }
.ig-big .ig { width: 160px; height: 160px; color: var(--white); }
.ig-big span { display: block; margin-top: 14px; letter-spacing: .12em; text-transform: uppercase; font-size: .8rem; }
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin-top: 36px; }
.step { background: var(--white); padding: 28px; }
.step span { font-family: "Franks", sans-serif; font-size: 2.4rem; color: var(--pink); }
@media (max-width: 860px) { .pillars, .steps { grid-template-columns: 1fr; } }
.nowrap { white-space: nowrap; }
@media (min-width: 861px) { .contact { grid-template-columns: 1fr 1.3fr 1fr 1fr; } }
.vcard .nowrap { display: inline-block; }
/* Marken-Karten Fashion Agency: Logos auf einer Höhe, mittig */
.brands .brand { display: flex; flex-direction: column; align-items: center; text-align: center; }
.brands .brand .brand-logo { height: 110px; width: 100%; justify-content: center; align-items: center; margin-bottom: 20px; border-bottom: 1px solid #ecebe8; padding-bottom: 18px; }
.brands .brand .brand-logo img { max-height: 64px; max-width: 170px; object-fit: contain; }
.brands .brand h3 { min-height: 2.4em; display: flex; align-items: center; justify-content: center; }
.brands .brand .region { margin-top: auto; padding-top: 14px; }
.brands .brand .brand-logo img[src*="faber"] { max-height: 84px; }
.legal-page h1 { margin-bottom: 32px; }
.legal-page h2 { font-size: 1.3rem; margin: 32px 0 8px; }
.legal-page p { max-width: 820px; }